> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://adminer.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What is the CTA - Call to Action?

A CTA, “Call to Action” or “Call to Action”, is a phrase or command used to motivate people to do something specific. It's like an invitation to act. For example, it could be something like "Click here to learn more" or "Buy now." CTAs are primarily used in ads, websites, and emails to direct people to take an action, such as make a purchase, sign up for a service, or share something on social media.

They are important because they help guide the public on what to do next and can increase the chances of conversion, that is, of the person actually taking the desired action.

Here in the Adminer you have the option to filter by this type of category, within the Premium Library!

In the advanced filter option, we have the button option and there are the possible CTA's available:

![](https://storage.crisp.chat/users/helpdesk/website/e577458e4ef1e800/image_9qa84v.png)

||| Functionality available only for the Diamond plan