What is a heated BM and how to heat it?

In summary, warming up a BM is moving all the platform functions cleanly and, based on that, it understands that you are “trustworthy”. With that confidence, you can increase your credit limit and make your ads last longer.

Now, in more detail, warming up your Facebook ad account means making adjustments to make your campaigns successful.

Here are some things you can do to warm up your account:

Choose who you want to see your ad: Use information about the person, such as age, location and interests, to decide who should see your ad.
Create Ads: Choose an objective for your ad and make it interesting to the people you chose in the first step.
Set how much you want to pay: Decide how much you are willing to pay for your ad to appear. Check regularly to see if the amount is okay or if it needs to be adjusted.
See how it's working: Use Facebook tools to see how people are responding to your ad and see if there's anything you need to improve.
Keep tweaking: Always keep looking at your ad account and tweaking things so your ad is always working at its best.

Remember that keeping your ad account running smoothly is an ongoing process, and it's important to regularly check in on how your ad is performing.

Updated on: 10/08/2023