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What are keywords and how to search for them optimally?

Keywords are specific terms or phrases that summarize the content or main theme of a text, document, web page, video, or any type of content, including advertisements. They are mainly used in research, indexing and search engine optimization (SEO) contexts, but are also relevant in organizing information, categorizing and indexing libraries and databases.

The importance of keywords lies in the fact that they help people find the relevant content they are looking for in the vastness of the internet. When someone performs a search on a search engine such as Google, keywords are used to identify and rank web pages that match what the user is looking for.

Keywords can be unique to each piece of content, or they can be common words and phrases that describe the topic in general. By choosing appropriate and relevant keywords for your content, you can increase the visibility of that content in search results and drive qualified traffic to your website or platform.

For example, if you are in the infoproducts market and are creating content about "organic gardening tips", your keywords could include "organic gardening", "how to grow food organically", "sustainable gardening tips", among others related to the topic. By including these keywords naturally in your content, you are increasing the likelihood that your article will appear in search results when someone searches for information related to organic gardening.

Here at Adminer, we offer search for ads using keywords. You can search both Hot Products and Premium Library through them. Also keep in mind that: the more specific you are with your keywords and filters, the more segmented your search will be. For example, you can search for "pet" to see ads in the pet niche in general. If you want to further segment this search, you can search for "pet cats" or just "cats". You can further segment by searching for a product in the pet niche for cats, such as "catnip". In this example, searches go from macro to micro, and you can search in this way within our database.

Updated on: 15/07/2024

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