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# What are impressions in an ad?

In digital marketing, "impressions" refer to the number of times an ad is displayed on a web page or social media platform. An impression occurs every time your ad is loaded on a page, regardless of whether the user interacts with it or not.

Therefore, each ad view is counted as an impression, even if there isn't necessarily a click or other form of engagement.

Impressions are an important metric for marketers to understand the potential reach of their ads and evaluate the performance of online advertising campaigns.

| If you have a Diamond plan here at Adminer, you can order by the number of ad impressions! See this article: [Can I order the ads?](/pt/article/consigo-ordenar-os-anuncios-1e2e5zs/)