Articles on: FAQ

What are impressions in an ad?

In digital marketing, "impressions" refer to the number of times an ad is displayed on a web page or social media platform. An impression occurs every time your ad is loaded on a page, regardless of whether the user interacts with it or not.

Therefore, each ad view is counted as an impression, even if there isn't necessarily a click or other form of engagement.

Impressions are an important metric for marketers to understand the potential reach of their ads and evaluate the performance of online advertising campaigns.

If you have a Diamond plan here at Adminer, you can order by the number of ad impressions! See this article: Can I order the ads?

Updated on: 15/07/2024

Was this article helpful?

Thank you!